Loyalty is not a natural human behaviour!

Jul 19, 2007

What is normal is to act in one’s self-interest. Shopping around for the best deal is normal. 
So most management teams actively work to earn the loyalty of employees - don't they?
No they don't!
Most senior executives and their managers set, as their chief priority, getting work out the door on budget, on spec and on time.
In order to achieve this they set out tasks, standards and deadlines and insist on these targets being met no matter what.
In the short run we can pressurise employees to do just what we want; cut costs through off-shoring and outsourcing, capture efficiency gains through industry consolidation and plump up the share price via share buybacks.
However, our experience with organisations around the world and research conducted by the London Business School clearly indicates that it is the way companies motivate employees, organise their activities, create strategies maximising the energy and creativity of their people, set priorities with them, and allocate capital to fund key projects which has the greatest potential to create long-lasting competitive advantage.
Your ability to develop people-centred strategic plans together with a leadership culture committed the creation of ideas for innovation and a willingness to change will determine your future.
Today, companies face an array of daunting new challenges: the commoditisation of knowledge, the emergence of ultra-low cost competitors, the rapid growth of employee and customer power, unrelenting change and collapsing barriers to entry.
These unprecedented problems demand unprecedented solutions – solutions that will only emerge when top management learn to innovate as boldly in the area of leadership as they do around products, services and delivery.
The problem facing most Executive Teams is that they do not possess the experience or technology to create either strategic plans or a leadership culture which fully integrate the creation of sustainable competitive advantage and growth with energising the creativity and talents of their people.
We at FWI have built our business around
  • Enabling executive teams to identify future niches and positioning with a high probability of sustainable growth and profitability
  • Becoming a strategy focused enterprise
  • Creating a climate for continual innovation and change
  • Reinventing the ethos, essence and spirit of your organisation
  • Winning the pride, commitment and loyalty of your employees Gaining client excitement and loyalty thereby increasing your profitability and future prospects.
If you would like to discuss creating a vibrant enthusiastic workforce dedicated to delivering on budget, on spec and on time with the passion and creativity to ensure the future success of your organisation, give our CEO, Alan J Whitaker, a ring on + 44 79 6022 7478 or e-mail him at